Design is the silent ambassador of your brand- Paul Rand

PT Austindo Nusantara Jaya Tbk (ANJ) proudly earned a Gold Rating at the Asia Sustainability Reporting Rating (ASRRAT) 2024, held in Jakarta on November 21, 2024. Organized by the National Center for Corporate Reporting (NCCR) and the Institute Certified Sustainability Practitioners (ICSP), this recognition highlights ANJ’s commitment to social and environmental responsibility.

ASRRAT 2024 brought together 70 organizations from various sectors across Asia, evaluated using global standards like the Global Reporting Initiative (GRI) and Otoritas Jasa Keuangan (OJK) regulations, ensuring a credible and highly competitive process.

A good photograph is one that communicates a fact, touches the heart, and leaves the viewer a changed person for having seen it -IRVING PENN

Using visual storytelling in crafting an annual report is like adding a splash of magic—it’s both captivating and incredibly effective. Beyond photography, we blend graphics, colors, and design to transform the report into something engaging, easy to understand, and visually striking. This approach not only conveys key messages effectively but also strengthens the company’s narrative, boosts reader engagement, and delivers a memorable visual experience.

An essential element of visual storytelling is the strategic use of photographs. Well-chosen images not only enhance accuracy and representation but also serve as compelling evidence of sustainability efforts. Photos showcasing environmental protection, community engagement, or sustainable supply chains can strengthen the narrative and vividly demonstrate a company’s commitment to sustainability.

Beyond photos, fonts and graphic design play a vital role. The right fonts set the tone and improve readability, ensuring a smooth reading experience while aligning with brand identity. Clear, brand-appropriate fonts can make reports engaging and professional.

Color also adds impact by setting moods, highlighting key details, and reinforcing messages. A cohesive color palette aligned with brand identity and sustainability themes creates a polished and unified look. Colors can also segment content and present data in an engaging, easy-to-digest way.

Finally, strong graphic design amplifies the overall impact. Visual tools like charts, infographics, and diagrams help present data clearly and visually, allowing readers to grasp trends and patterns effortlessly. Well-structured visuals not only captivate but also enhance understanding, making sustainability reports both impactful and memorable.

“Creativity takes courage” – Henri Matisse

Art Director & Photographs by Ahmad Zamroni

This project was a commissioned work for PT Austindo Nusantara Jaya Tbk. I am honored to be part of such a great team and grateful for this opportunity. Thank you!