Design is the silent ambassador of your brand- Paul Rand

It was truly rewarding to finally lay eyes on the pages of this year’s sustainability report. Beyond my role in visual production as photographer with an editorial approach, I found it intriguing that I was entrusted with contributing to the visual concept design of the report.

This project was a commissioned work for PT Austindo Nusantara Jaya Tbk. I am honored to be part of such a great team and grateful for this opportunity. Thank you!

A good photograph is one that communicates a fact, touches the heart, and leaves the viewer a changed person for having seen it -IRVING PENN

“Creativity takes courage” – Henri Matisse

Art Director & All Photograph by Ahmad Zamroni

Using visual storytelling in crafting an annual report is like adding a splash of magic—it’s both captivating and incredibly effective. Beyond photography, we blend graphics, colors, and design to transform the report into something engaging, easy to understand, and visually striking. This approach not only conveys key messages effectively but also strengthens the company’s narrative, boosts reader engagement, and delivers a memorable visual experience.